Part of my initiative to start an influencer outreach program. The goal here was to partner with influencers that had the same audience as Wetpaint and Betches was the perfect partner for this campaign. It skyrocketed our number of followers
Obama is one of the most loved celebrities covered by Wetpaint and the opportunity here was clear: a lot of people were upset about the 2016 election and about Barack Obama's departure, so I set up a live reaction post
The pitch here was to have a sizzle reel of Anna Kendrick's funniest moments. The insight came from a piece posted about a talk show appearance she made that was trending that morning. I assigned our team members to find clips
I pitched to Kel Mitchel's publicist the idea of Kel singing the Kenan & Kel's theme song and to my surprise, he was really into it! Unsurprisingly, the post went VIRAL. I produced and optimized the post for social media.