Wetpaint Social Media Case Study
Social Media & Creative Director — Wetpaint (March 2015 – Present)
• Overseeing more than 50 Facebook pages with a combined following of 9.2 million people, increasing our Instagram and Twitter following, as well as launching our Periscope and Snapchat accounts, which garner thousands of views.
• Responsible for entire development and video production process: strategy analysis, ideation, pre-production, post-production + promotional plan.
• Lead a group of five professionals across the social and video teams to produce daily and evergreen content published on the web and across social platforms.
• Earned Award for Most Innovative Use of Social Media in 2016 from Incite Group
• Increased organic web traffic by 42% in six months