Part of my initiative to start an influencer outreach program. The goal here was to partner with influencers that had the same audience as Wetpaint and Betches was the perfect partner for this campaign. It skyrocketed our number of followers
Obama is one of the most loved celebrities covered by Wetpaint and the opportunity here was clear: a lot of people were upset about the 2016 election and about Barack Obama's departure, so I set up a live reaction post
I pitched to Kel Mitchel's publicist the idea of Kel singing the Kenan & Kel's theme song and to my surprise, he was really into it! Unsurprisingly, the post went VIRAL. I produced and optimized the post for social media.
Social Media & Creative Director — Wetpaint (March 2015 – Present) • Overseeing more than 50 Facebook pages with a combined following of 9.2 million people, increasing our Instagram and Twitter following, as well as launching our Periscope and Snapchat accounts,
Reese Witherspoon Through The Years Morphing from Tag Brum on Vimeo. Who doesn't love Reese Witherspoon? To celebrate the Oscar-winner's birthday I produced with our video team a transformation over the years using the magic of After Effects.