Obama is one of the most loved celebrities covered by Wetpaint and the opportunity here was clear: a lot of people were upset about the 2016 election and about Barack Obama's departure, so I set up a live reaction post
The pitch here was to have a sizzle reel of Anna Kendrick's funniest moments. The insight came from a piece posted about a talk show appearance she made that was trending that morning. I assigned our team members to find clips
I pitched to Kel Mitchel's publicist the idea of Kel singing the Kenan & Kel's theme song and to my surprise, he was really into it! Unsurprisingly, the post went VIRAL. I produced and optimized the post for social media.